KMart’s ‘Ship My Pants’ becomes a Youtube Hit
Future of advertizing is Online! And once again, its proved by one of the biggest retailer in America Kmart. Kmart just launched their ‘Ship My Pants’ video on youtube on 10th Apr. And today it has more than 12 million views, more than 40k likes on their facebook page and couple of fan videos. It was not planned to be aired on TV, but the success is such that it will be on American television very soon, for those who dont watch videos online. (Wink, Wink) Watch it for yourself and figure it out for yourself, that how some things click.
Agency which conceptualized this is DraftFCB