Yoo-Hoo – Its Swagger Wagon Song

Let’s face it – no man grows up WANTING to buy a minivan. Its the ultimate surrender to middle age, signaling to everyone on the road that you work a 50 hour desk job in a cube, spend your weekends at play-dates instead of climbing mountains and that you no longer have any prospects as a professional athlete. It’s lame and totally uncool. The loser vehicle. “The sweatpants of the car world,”

And then comes the “Swagger Wagon.” Toyota Sienna’s ad campaign. This is easily one of the best video commercials I have ever seen. The brilliant minds at Saatchi & Saatchi LA took this as an opportunity to problem solve and give this lame ride a makeover, came up with a concept of replacing the shame of owning a minivan with pride. This whole campaign changed the way (some) consumers look at minivans.

Music Production is done by Black Iris Music, USA. If you like the song here is the link to get your free download : http://toyotaswaggerwagon.com/





This one goes out to all you minivan families out there.
Sienna SE…in the house.
Where my mother/fathers at?
Where my kids at?

Where my kids at?
Where my kids at?
Where my kids at?
Where my kids at?
Where my kids at?

No, seriously honeywhere are the kids?
They’re right there, see?
Oh, cool beans.

I roll hard through the streets and the cul-de-sacs,
Proud parent of an honor roll student, Jack.
I got a swing in the front, a tree house in the back,
My #1 Dad mug says, Yeah, Im the Mack.

I’m the world’s best nurse when my kids get sick,
I make a mean gel-mold, I perfected my tricks,
Back when I used to party as a college chick.
Now I’m cruising to their playdates lookin’ all slick…

In my Swagger Wagon,
Yeah, the Swagger Wagon,
It’s the Swagger Wagon,
I got the pride in my ride.
In my Swagger Wagon,
Yeah, the Swagger Wagon,
It’s the Swagger Wagon.


Check it…

I love hangin’ with my daughter sippin’ tea, keep my pinky up,
All the drawings on my fridge sport an A+.
I’m an awesome parent, (Right!) and it’s apparent, (True!)
And in this house there’s no mother/father swearin’.

Straight owning bake sales with my cupcake skills,
I’m better with the money, so I handle the bills,
And I always buy in bulk, ain’t afraid of no spills.
Every Mother’s Day proves…I’m kind of a big deal.

Daughter: Mommy, I need to go potty.

Bring the beat back, ’cause, yo, I got more to say,
You know I’m always front and center at the school play.
I kiss their boo-boos, clean doggie doo-doos,
Cut the crust off of PB&Js, chill the Yoo-hoos.


Singin’ “Farmer in the Dell” in perfect harmony,
When I’m rollin’ with my posse in the HOV.
We rock the SE, not an SUV,
And it’s true, if I were you, I’d be jealous of me…


*YOO-HOO is a registered trademark of Mott’s LLP. All rights reserved.


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