Do you really understand your customer?

There is no doubt about the fact that we need understand our customers better. And some how with the new media and social networking all around us, it seems that we know all about our customers – from what kind of music they like to where they like to go for holidays to their most preferred dentist. Well if you think you know and understand your customer well, watch this video and think again.

May be we need to go back to our roots and away from all this technology to connect with our customers. and more importantly empathizing with the problems they are trying to solve, no matter how small.

A simple idea but brilliantly put across by Microsoft.


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